How To Create Facebook Ads

 Five Steps To Create Ads From Your Facebook Page

Facebook Ads can be the best way to market your products online. Facebook is the largest social media platform, whose foundation was based on keeping in touch with family, friends, and old schoolmates. For this reason, Facebook has a level of trust and comfort that most online shoppers want from a platform.

Facebook ads are not primarily for the Facebook market but for any business online that wants to reach its target audience. Brands and e-commerce vendors have set up Facebook profiles showcasing their products and informing the public of their presence in the market. It is easy to create effective Ads from a business Facebook page in five easy steps.

1. Boost A post

Create a post that will connect with your target audience. It could be a post introducing yourself as the new dental office in your city, or a post about your free parking policy for customers. Any post on your Facebook profile can be boosted to a target audience that can increase sales and inquiries to your business.

2. Promote Your website

On your brand's Facebook page, there is a section for a website. You can fill in this section and turn it into a paid ad that will drive traffic to your website. It is important to create a Facebook page with a strong brand identity that flows to your website. Use things such as logo, color scheme, and imagery that will tie into your brand story.

3. Drive offline traffic to your local business

Your Facebook page has a section dedicated to your store's location, city, and country. Use this section to connect as a local brand. Your address will drive new customers to your location when they are in your neighborhood. You can also create Facebook ads targeting individuals that are in your area as one of the demographics.

4. Create Infogram on how to use your product

Create informational posters and videos showing your customers how to use your product. As seen on TV brand popularity was increased by their compelling ads, showing consumers how to use their products. This removed the intimidation factor that comes with buying new gadgets and adds relatability to the brand. Good infograms can be turned into Facebook Ads to market to a wide audience.

5. Answer customer inquiries online

The Facebook chat feature is a great tool where your customers can give you feedback on recent purchases and get information on new products in your store. If you have a great message from your customer thanking you for quick shipping or good quality of your products. Screenshot them and use them as Facebook ads, showing your potential customers that they can expect to be happy customers as well.

These are five simple ways to create ads on your Facebook page. Have you tried any of these? Which ones would work well for your business. Comment below and share with our community of African Freelancers and business founders.

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All About Backlinks

 Everything You Need To Know About Backlinks

Backlinks have remained google's most effective ranking factor since the early days of Search Engine Optimization (SEO). Your knowledge of backlinks will determine how successful your online store, blog, or website does.

A backlink is basically, an incoming hyperlink from one webpage to another website. Backlinks are also referred to as inbound links because they represent another website's traffic coming to your site. The quality and quantity of backlinks can help you rank higher on search engines such as Google and Bing.

Why Backlinks Are Important

• Helps Search engines determine which websites should rank highest for any given search online.
• Can help generate more traffic from referred visitors.
• Backlinks can help search engines discover your page faster.
• Backlinks can be seen as references that determine the relevance of your site to the given visitors. The more references you have the more validity it gives your website or blog article.

What Makes A Good Backlink

A good backlink gives topic relevance. Search engines look at how many times a backlink gets clicked to determine its relevance to a query. The more times it gets clicked the more relevant it appears to be.

A good backlink has great authority. This refers to the quality and quantity of backlinks from referring websites and web pages. Search engines have page ranks using data such as domain popularity and the overall strength of a web page's popularity. For example, news websites will probably rank higher than gossip blogs for credibility of reporting a world leader's death.

How To Check For Backlinks To Any Website

Google Search Console (free)

Ahrefs' backlink chepvpc (free backlink checker)

Majestic (Paid)

Monitor backlinks (free trial)

How To Get More Backlinks

Earn them: Natural organic growth links to your page.

Create them.  Add links pointing back to your site. Search engines. Social Media and word of mouth. You can do these using forums, directories, blog comments, etc.

Build them. Done by reaching out to site owners, editors, or webmasters and ask them to link to your page.

This is a quick summary of backlinks, what they are, how they are used, and how to get more of them. Do you feel like you have a better understanding of backlinks? If so, share with our community of African freelancers how you intend on using backlinks for your website.

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How To Drive Traffic To Your Site Without Social Media

Alternative Sources For Your Traffic

Social media has played a great role in helping us market our brands and communicate with our audience. Although it plays an important role, it should not be the only way that brands and content creators gain new followers. Keep your social media strategy, but also incorporate alternative sources of traffic for your content as well as your brand. Here are five alternative sources for traffic to your website.

Search Engine Optimization

Search engines are a great source of additional traffic. If you have a query, chances are you go on a search engine to find answers. Search engines like google, bing, ask.com, and even Youtube can drive traffic to your websites and for your brand. You appear on search engines by creating relevant content to your niche as well as being mentioned on other websites and news sources.

Guest Posts

Creating content for other websites as a guest writer is a great way of driving traffic to your site. By being a guest writer, you introduce their audience to you and your brand and sometimes redirect them to your own platform. Even when they don't click on a link directing them to your site, they become aware of you and your brand and familiarity is one step closer to converting.

Referral Traffic Through Similar Websites

By creating a strong niche website with relevant content, you will find that similar niche websites will reference your work and add links to an article or content created by you. Organic referrals are a great way to drive traffic to your brand or website, and this is a reward for hard work refining your niche and creating relevant content on your topic of interest.

Display Ads

Display ads are a form of advertisement that display messages in audio, video, and images on websites. They appear in a banner format in different sizes from small to half-page banners. They tend to be placed at a distinct point of a website designated for ads. 

The aim is to display an ad that will trigger users to click on the banner to access the content of an ad quickly. The targeted users are more likely to convert into customers and for that reason, they are paid ads, paid per click in most cases, and sometimes paid for impressions of users who get to see the display ad.

Email Marketing

Email marketing is an effective form of marketing that will drive traffic to your website or content. One of the reasons why e-mail marketing is so effective is the method that was used to collect the email addresses of users. If these e-mail addresses are submitted by the user for occasional marketing, then they are more likely to open the e-mails sent to see new products and updates on services. 

Especially since you can also collect with their email addresses crucial information such as the name of the user, their pronouns, and the reason the email address was obtained. Was it during checkout as they bought a product on your website? Did the user give their email address in order to get a free download of an e-book? This vital information can give you insight on how to convert the e-mail user, by offering them exactly what would interest them and is an easy way to drive traffic to your website.

With social media accounts being hacked or even deleted by platforms. It is important to rely on different methods to drive traffic to your site and stay in touch with a new and existing target audience. Which of these methods of driving traffic to your websites do you use as an alternative source of traffic to your site? 

Comment below and share with our community of African freelancers.

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Creating Content That Converts

 5 Tips For Creating Content That Converts

With an increasing number of platforms where creators can publish their content in the form of videos, photos, or the written word. It is amazing how difficult it can be to create content that converts. It may be free to publish your content but it isn't always easy to show up at the forefront of your target audience. 

The quality of your content may not be as effective if it is not relevant to your audience. I will give you tips for creating content that converts

User Intent

Every online query leads to an online search. It is important you know how the user intends on using the content. Is it for their own knowledge or research for more professional use? Such as work reports or course assignments? Are they using the content to pass time or to get entertained? Knowing the user intent can help you create content that converts more users.

Keyword List

A keyword is a word that acts as the key to a cipher. It is a word of great significance to its user pertaining to their search for answers. These are the words that people think about and in turn type into search engines to find what they are looking for. 

Your content serves a target market that has the same need and seeks answers for it. Know the words most relevant to your target audience and use them to create content that converts more followers.

Solve A Problem

Know what your audience is trying to solve and solve their problem for them. What condition is your user in, and how urgently are they trying to solve it? Know how urgently the issue needs to be solved and deliver a solution that solves the issue in the relevant and appropriate time frame.

Read The Tone Of The Room

A target audience could determine the tone that you take when trying to address them. You cannot address an Afrobeats audience with Rhumba terminology. You cannot address Bankers like they are Doctors. Each of these fields has jargon or special words of expression that are common in communication. Also knowing if it is necessary to be more casual versus more intellectual or professional could be the difference needed in creating content that converts people that come across your content.

Be The Voice Of Authority

Often times if you focus on producing relevant, consistent content for your community, you can begin to be seen as a voice of authority on the topic. When users return to your platform whenever they seek a solution that is common in your target audience, they will automatically start seeing you as an authority voice that they refer others to.

With great power comes great responsibility, at this level, you will also need to ensure that your voice represents the majority of your target group by being accurate and well researched with examples and scenarios.

This is how to create content that converts. What content do you currently create? Share your link below and share your target audience with our community of African freelancers.

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Free Ways To Get Traffic For Your Content in 2022

5 Ways To Get Free Traffic To Your Website 

Social media

Social media apps are interactive digital channels that create and share information often among friend groups and families. There are also groups that are built around hobbies, interests, and values. Most people will log into their social media accounts every day looking for information, products, and services. By manually searching these queries you can direct users to your website, blog, or videos and generate free traffic.

Reddit

Reddit is a network of communities where individuals can delve into their interests, hobbies, and passions. There is a community for every niche, topic, or fandom. By knowing your target audience you can use their interest and hobbies and connect with them and redirect them to your website. You can also join these communities in order to understand the content that is valuable and relevant to a target group in order to create more relevant content and generate organic free traffic.

Quora

Quora is a question and answer website where people go to find information. Since it's an organic website where the users ask and answer each other's questions, you could insert yourself in this equation and use it to redirect users to your website, blog, or Youtube video to get the answers they seek. By actively answering user questions and good questions that generate responses, you can direct these communities to your website as free traffic.

Simple Traffic

This is a website that promises to send real visitors to your website or affiliate link. They offer a 5-day free trial and then after that offer payment plans from $15 to $400 depending on how many visitors you want. You can use this to lead traffic to your Youtube Videos, referral links, website, or blog. Simple traffic has an excessive amount of traffic that comes to their website that they categorize. If a visitor matches your targeting they will direct them to your site. You can start out with Simple traffic's free trial to see if they deliver before deciding to get the paid subscription.

Sigma Traffic

This is an affiliate service that resells traffic from vendors both paid and free accounts with website traffic. Every user can count on a free account for an unrestricted period. If more traffic is needed then users pay for it. This is how they can offer free traffic. Sigma traffic offers 6000 page views per month and other services with their plans.

These are easy free ways to direct traffic to your website. Which ones do you plan to use? Comment in the section below with our community of African freelancers.

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Best AdSense Alternatives For Blogger Traffic

How to Monetize Your Content With Alternative Advertising Platforms 

Google AdSense is a program through which publishers can earn money with their content. AdSense works by matching ads to your site based on your content and visitors. Google being the largest search engine becomes the default for most publishers, but there are alternatives that all publishers should consider.

Infolinks

This is a global advertising platform, offering ad solutions for both publishers and advertisers. Online advertisers utilize the Infolinks self-serve marketplace to customize their own campaigns.

Monumetric

Set up in 2012, this ad network provides bloggers with ad solutions that favor the website owner. Monumetric offers accurate reporting and performance data as well as a more custom experience for bloggers and their audience.

Media.net

This ad network is run by yahoo and bing. It allows you to monetize your content through the exclusive access demand from Yahoo and Bing. Media.net uses contextual ads to open up advertising search budgets worth billions of dollars. This format filters the user's intent via relevant search keywords resulting in finely targeted ads and much higher revenues as advertisers are willing to pay more for visitors with qualified intent.

Amazon Native Shopping Ads

This ad agency allows you to place ads in product article pages to automatically display relevant product recommendations from Amazon based on your page content and audience. Native shopping ads are stylishly designed and responsive types of ad units, that can be placed at the end of content to create a more compelling visitor experience as well as an organic shopping opportunity.

Evadav

They specialize in push notification ads to bring in revenue. Evadav guarantees the highest CR/CTR by matching the best offers with relevant audience boosting the efficiency of your ad campaigns. They also cut off any bots or suspicious activity providing only real users and live audiences for campaigns.

Have you used any of these AdSense alternatives? Which one would work best for your audience? Comment below and share with our community of African freelancers.

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