How To Create A Brand Identity From Start To Finish Brand identity is the visible element of a brand. These aspects include color, design, and logo that identify and distinguish the brand in the eyes of the consumer. Brand Strategy And Creative Direction This is how a brand intends on building rapport and favorability in the market. There are four brand strategies; Line extension. Creating additional products in response to consumer needs. Brand Extension. Introduction of a new brand in a market, after consolidating in a related field. New brand strategy. When a firm creates a new brand to go with a new product. Fight brand strategy. This is the placement of a new brand or sub-brand in a higher or lower price point to capture a new market segment. Logo Exploration And Design A good logo should instantly be recognizable to the consumer, by being simple, unique, appropriate, and memorable. It should convey clearly a company's goal and why the brand exists. A good logo should also be...