Digital Marketing Gigs For Freelancers

 5 Ways African Freelancer Can Monetize on Digital Marketing

Digital marketing is basically internet marketing. It is the use of online-based approaches to promote goods and services to customers. These promotional approaches are usually directed to;

• Search engines
• Social media platforms
• Email blasts
• Websites
• Videos

There is a huge opportunity for African freelancers to help brands and companies use these mediums to market their goods and services. Here are ways you can make money in digital marketing.

Creating Social Media Posts

You can create social media post gigs for clients who want to strategize their social media timeline. Infographics, memes, video clips, and sales promotions are a common way to make money online by creating social media posts customized for each brand. You can break it down for 10 days, 30 days, or even longer. Create engaging, relevant social media posts as a gig, and many brands and online companies will pay you for it.

Online Ad Strategist

You can create google ads, ads on search engines, and ads on social media for clients. The world of online ads is a confusing, time-consuming yet completely essential part of operating an online business. You can improve your skills in social media management by using google. Google digital garage is an online course by google that trains in digital marketing. You can receive certification for Digital Marketing completely free. This will give you the skills you need to deliver great online Ads strategies. There are also useful sites such as Ad Box, that will show you high-performing ad examples that you can use as templates to find success in your online ads.

Refining Target Market

Sometimes brands start out with a vague idea of what their target market looks like. A target market is a particular group of consumers at which a product or service is aimed. These people exhibit similar characteristics, have the same values, and share certain demographics. A good example of this is Tea drinkers versus coffee drinkers. These are completely different target groups, and even among the coffee drinkers, there are those that drink instant coffee versus those that buy whole beans and grind them each time they make a cup of coffee. A target market is very specific, and getting it right will determine better results while marketing to a group of people online. You can help brands find their target market.

Brand Identity

Just like matching your curtains to your furniture, it is very important to have a cohesive brand identity. A brand identity is an imagery, colors, and symbols used in a company's website, apps, and social media pages. You can create brand identity that will help them in creating logos, banners, posters, and images that they will use as a guide in their online presence. Websites such as Canva make it easier for us to create illustrations, graphics, and images that a brand can use to refine its brand identity online.

Sales Funnels

A sales funnel is the journey that the customer goes through in order to purchase goods or services from a company. Each step of the funnel takes the buyer one step closer to making a purchase. A well-planned sales funnel will define the actions a business needs to take to push prospective clients to the next step. You can create a sales funnel from search engines or social media ads and guide people from seeing the marketing online to a landing page on a website that shows product descriptions and guide them to buy from your client. Sales funnels are complicated and effective and this is why brands will hire you to create e-mail capturing, landing pages, and other means used in sales funnels.

 

You should also curate your CV using AI tools to highlight your skills to your client for a better chance of getting new clients.

These are five easy ways to make money using digital marketing. There are free certifications and great templates you can use for success with this gig on Fiverr. You can also create a Fiverr seller account to offer your services online.

What are some good resources you use for digital marketing? Comment below and share with our community of African freelancers.

We Can Work.