How To Run A Succesful Email Marketing Campaign

 A Step-By Step Guide To Email Marketing

 

You have ammased an email list legally and with consent from your followers, and you want to monetize your email list or consistently run a successful newsletter to your group. It's always helpful to remember that your email list is your communication line to your audience. Email marketing is extremely succesful to paid ads. According to an article on MailerLite, each $1 spent on email marketing has a return on investment of about $36. No matter how large your audience is on social media or how famous you are in real life. You need to be able to communicate directly with your audience and keep that trust and communication going. Here are some key guidelines you can use to run a successful email marketing campaign.

1. Consent

You have to acquire your email list with the consent of your audience. If you acquire the emails on the dark web or through deception, fewer emails will be opened and sent to the spam folder. If you build a connection with your readers when requesting their email address, they will remember when they see an email from your brand and they will consider your offer to them. When drafting your sign-up form, details like name, date of birth should be collected along with email address. This information will be used to curate personalized emails that are valuable to each person on your email list. One of the key reasons email marketing is so successful is the fact that readers willingly offer to receive emails from your brand for future marketing, valuable information, and great deals. Do not dissapoint them.

2. Personalize the emails 

The email marketing campaign should address each receipient by name. If you didn't get their first or last name, use phrases like "hey frequent flyer" or "hey bestie" to speak to them directly. If you have their date of birth, send a special email to wish them a happy birthday or send holiday specific greetings. The emails you send to your email list shouldn't always be to sell them something. Instead, build trust and familiarity with your readers by sending emails that address personalized messages. Statistics on MailerLite show that using someones name on newsletters and email campaigns increase open rates by 26%.

3. Send fewer emails

The more frequent the email campaigns, the more likely your audience will unsubscribe. You want your readers to receive an email from you no more than once per week. Segment your email list by the reason they signed up for the email list. If they signed up for a discount code or a PDF download, put them in their specific sign-up segment. Send a welcome email with the digital download or discount code you promised them. Don't make them jump through any additional hoops to get access. Send another email no earlier than a week later, giving your readers valuable information or a great deal.

The only exception to this rule is the abandoned shopping cart reminder, remind your online shoppers to complete a purchase within 24 hours of abandoning their shopping carts with items. MailerLite allows integrations to e-commerce stores like shopify, product landing pages on platforms like WordPress, and payment modes like Stripe. This data can be automated whenever a buyer puts items in the shopping cart or begins a purchase process for a service.

If you are launching a new product, email your readers with the launch date, and once again when it has launched. Give your audience early access to services or products that the general public will not get. Make them feel special by reminding them that they have "first look" or "early access" to new drops. Email marketing is an extremely successful tool for marketing, and if done right, your faithful readers will be a great market for your products and services.

4. Maintain your list

Remove followers who request to be removed from the email list. If your email marketing provider gives your audience opt-out options, put them in a new segment to reflect their preference for less frequent emails. Keep an eye on users who never open or click on the call to action in the newsletter, and create a new segment for inactive users. You could send them their own special email, giving them the option to opt-in again by giving them a clickable call to action or be removed from the email list. Maintaining an email list costs money, and you want to make sure your funds bring a justied return on investment. MailerLite has a great email list verifier that makes sure your email gets to their inbox and not the spam folder. It also verifies quality email addresses and detects errors on your email list.

5. Make it interesting 

You want to make an email copy that is clear, easy to understand, as well as interesting enough to keep them reading. Use some graphics that will keep them engaged while speaking in the industry standard jargon or slang that your audience understands. Keep it short. Each email should have one clear point of communication that doesn't bombard the readers with too much information.

55% of emails are open on mobile devices, so optimize for mobile so that readers can open your email on any device and on the go. This will ensure a better rate of engagement for your email marketing campaigns.

With these basic points of foundation, you will run succesful email marketing campaigns and maximize engagement with your readers. If you're looking for great email marketing software, try MailerLite and get started with their easy to use software. They have plug-and-play templates and amazing features like sign-up forms for building email lists, as well as integrations with social media apps and other tools to help you automate your workflow. 

If you're looking to turn your social media audience to a mailing list try ManyChat and get started for free using my link.

 

If you need help running an email marketing campaign, inquire on rates for this digital marketing serive at wambuicarolineworks@gmail.com