Grow Your Brands Social Media Accounts In 30 Days
Social media platforms like Instagram, TikTok, Whatsapp, and Facebook have become essential for brands and businesses. Social media is often how the masses learn about your brand and understand your brand identity. It is a tedious, time-consuming task that requires forethough, and planning, and if done right, it will bring your target audience to your brand. If you want to set up social media for your brand or company, I will give you a step-by-step guide on how it's done, and I will also show you how you can grow your brand's social media accounts in just 30 days.
What Elements Are Essential In Setting Up Your Brands Social Media Accounts?
The social media account for your brand should have the following elements:
- The company logo as the profile picture.
- Contact details like email, WhatsApp contact, and the website link.
- A brief description of your product offering. Using words associated with the niche and optimizing the description with keywords that will help attract your target audience.
The content posts you create should include images, short clips, and long videos of brand events or product demonstrations. You should post as much content of this kind when setting up your brands social media account. When editing this content, know the tone that works well for your target audience. For example, for financial services, you should use a serious tone that shows security and stability. For a fast fashion brand, your tone should be playful, associating your products with being young, fresh, and fun.
The content you create for your brand should be of great quality and formatted for the platform where it will be posted. Take Images, longer videos, and short clips that are engaging, aesthetic, and that make the users stop scrolling and pay attention to your content. To get the trending effect, you should consider using trending sounds, hashtags, as well as tone and jargon that your audience would appreciate.
The post write up should include the names of products, their uses, benefits, and where they can be acquired.
Once you have your busines social media accounts set up, you will notice people who are interested in the subject matter e.g weight loss, travel, cooking, DIY renovations will find your page and if they connect with your brand and content, you will receive new followers, or you will see engagement such as likes, re-posts, and shares.
At this stage, you should consider automation to help manage your social media accounts. Marketing automation refers to the use of software to conduct repetitive tasks, like predictable responses to questions, and responses to requests. It allows a brand to personalize and standardize responses to predictable queries that their clientelle may have. Even if you have a social media manager, a tool like ManyChat can help you deliver the right message to your followers and predetermine how you want to respond to queries, interest in the brand, and how to engage back and forth with potential customers instantly and automatically.
With ManyChat, you will be able to:
- Engage with your growing social media audience.
- Respond to comments on posts in real time.
- Respond to shares and reposts by sending introduction DMs.
- Share sales links and sales funnels with potential buyers on DMs.
- Grow your e-mail list and SMS list from your social media followers.
- Send introduction DMs and thanking people who comment, like, or share your brand's content.
Who Can Benefit From Automating Social Media With ManyChat?
- Content creators for personal brands or business.
- Brands and businesses with a social media presence.
- Social media managers who assist brands in posting and responding to content in social media.
- Agencies that offer social media management services.
Which Social Media Platforms Are Supported On ManyChat?
Facebook Messenger
TikTok
I will break down the importance of each social media platform for your brand, but I recommend you consider having a brand presence on all of these social media platforms. once content, FAQs, and sales funnels are created you should use automation to manage your brands social media with more ease.
ManyChat For Instagram
ManyChat is an official Meta partner and is approved for Instagram. Instagram is a social media app that rewards content that is visually appealing and vibrant. Instagram is a huge social media platform with an audience of 2 billion users. Instagram is a great place to focus on influencer marketing. A brand can leverage the spotlight of an influencer who shares a similar niche. Influencers on Instagram can put your product in-front of an audience, giving them a soft introduction to your brand. This can help you attract new followers, and customers to your instagram page.
Instagram is great for product discovery, and you can sell your product directly on Instagram shops. Approximately 44% of the audience on Instagram shops on their platform weekly, and with an audience of 2 billion people it is important for your brand to have a presence on this platform.
Short form video reels and high quality images are very poppular on Instagram. Once you create and post this kind of content ManyChat can help you instantly and automatically respond to comments. Failing to respond to comments may lead to loss of interest, but fast responses lead to trust, loyalty, and strong customer relationships. This is pivitol for conversion.
Questions like 'How much is this?' Either as a comment or DM should have an instant response with the price. Other questions like 'do you deliver in my neighborhood?' Can also generate an automated response. If potential customers have access to information quickly and swiftly they are more likely to follow up and complete a purchase.
With the help of ManyChat on Instagram you will be able to:
Turn Instagram comments into conversions that sell.
Start conversations with your followers from comments, likes, and DM queries and give them the information they need to buy your goods or services.
Respond to your questions even after hours using automated responses.
Request your customers email and phone numbers for your email list and sms list (get consent to add them to your list).
Send links automatically to customers to connect with your brand and direct them to your sales funnel, where they can complete the purchase.
You can also automate follow-up messages that would be sent after the purchase and delivery for feedback and product reviews.
You can get started with the FREE plan on ManyChat for the first 30 days with no credit card required. Once you upgrade after 30 days, the paid PRO plan is based on your follower count, starting at $15 per month for 500 followers and increases based on how many followers you have. You can also get a plan CUSTOMIZED based on your unique business needs.
ManyChat For WhatsApp
WhatsApp is a great platform built with the small business in mind. Customers can connect with a brand and ask questions about availability, product, pricing, and delivery options. The audience on WhatsApp is 2 billion users. It is considered a more secure platfom to do business because it is associated with an individual or company phone number, and all the messeges on this platform are encrypted. WhatsApp for business is great for allowing you to talk your customers through the purchase process.
With ManyChat, you can take this personal conversations, Identify customer needs to nature relationships, and close sales. You will be able to answer questions in real-time, and walk your customers through the purchase process using automated responses that share product links, payment processes, and delivery timelines.
You will also also be able to connect with past buyers, and offer after-sales customer service if needed, as well as share promotions and new product offerings.
Here is how you can automate ManyChat for WhatsApp
- Broadcast your messenge to your audience.
- Set up a welcome message to customers, confirming that they have reached the brands official WhatsApp page.
- Automate frequently asked questions like product, availability, price, and delivery options.
- Set up a follow up message after the sale is done, to confirm the product has been received and requesting a product review.
- Send a response outside of business hours, informing the customer of official business hours.
You can get started with a FREE plan on ManyChat for the first 30 days with no credit card required. Once you upgrade after 30 days, the paid PRO plan is based on your follower count, starting at $15 per month for 500 followers and increases based on how many followers you have. You can also get a plan CUSTOMIZED based on your unique business needs.
ManyChat For Facebook Messenger
Facebook messenger for business assists companies with interracting with their customers through direct messanging. According to Sprout Social, Facebook has the largest audience in social media, with over 3 billion users, and 40% of their audience buys on Facebook shops.
Facebook messenger is a customer service tool that provides a great opportunity for conversation marketing. Conversation marketing is a strategy that focuses on engaging with customers using chat features, bots, and back and forth messanging, providing the customers with immediate assistance as well as information.
Manychat is an official Meta business partner. Products and services can be sold directly on facebook shops. Facebook is the second most poppular platform for product discovery, second only to Instagram.
With Manychat, you can create answers to predictable, frequently asked questions. Create welcome messages when potential clients contact your brand's Facebook page. You can also use ManyChat to deploy follow up messenges after answering questions and directing them to your sales funnel to make sure potential customers can complete their desired action. You can also use ManyChat on Facebook messenger to launch a contest, track analytics for these contests, and use tactics that perform well in future giveaways and contests.
You can get started with a FREE plan on ManyChat for the first 30 days with no credit card required. Once you upgrade after 30 days, the paid PRO plan is based on your follower count, starting at $15 per month for 500 followers and increases based on how many followers you have. You can also get a plan CUSTOMIZED based on your unique business needs.
ManyChat for TikTok
Tiktok is the newest kid on the block when it comes to social media, but it's impact is noteworthy for businesses and brands. The largest demographic on TikTok is users aged between 18 to 35. You may not be on TikTok for your personal use, but with an audience of 1.58 billion users on their platform, you want your brand to have a presence on TikTok.
With more GenZs on TikTok, they tend to reward short form video clips that are energetic and fun. 16,000 videos are uploaded on TikTok every minute, but you can also upload images, and text posts.
Once you create your content, ManyChat can help you answer messages, lock down leads, and grow your email list from your followers on TikTok. You can create a welcome message for all new followers and people who like and share your brands content. You can also collect leads, create a mailing list and sms list from your followers, and reply to comments on your posts.
You can get started with a FREE plan on ManyChat for the first 30 days with no credit card required. Once you upgrade after 30 days, the paid PRO plan is based on your follower count, starting at $15 per month for 500 followers and increases based on how many followers you have. You can also get a plan CUSTOMIZED based on your unique business needs.
ManyChat AI Features
With ManyChat, you can use AI by telling it your goals so that it can create the right flow for your automations.
You can also ask ManyChat AI for advice on how to improve existing automation flows.
ManyChat AI will also help you edit any draft in the ManyChat drag-and-drop builder.
The ManyChat AI can help you with style ideas for marketing, simplified language you should use when posting to your audience, and any other custom tasks. The ManyChat AI can help you improve your written copy accross automations so that you can ensure clear, engaging, and on brand communication across all your brand's social media accounts.
In 30 days, you can set up ManyChat for free with no credit card required, create your brand's social media accounts on Instagram, Facebook Messenger, WhatsApp, and TikTok. You can set-up automations and duplicate them on all social media accounts, and learn what adjustments need to be made for the best results.
ManyChat Pricing
You can get started with the free plan on ManyChat for the first 30 days with no credit card required. Once you upgrade after 30 days, the paid PRO plan is based on your follower count, starting at $15 per month for 500 followers and increases based on how many followers you have. You can also get a plan CUSTOMIZED based on your unique business needs. See the full breakdown on pricing here.
I hope this guide has helped you understand why your brand needs to be on social media. The elements required in setting up your brand's social media accounts. The benefits of each social media platform for your business and brand, and how ManyChat can help you automate your social media processes so that you can reap more rewards with each platform.
ManyChat gave me a link to share with my audience, and when you sign up for a paid account, I will receive a commission. Thanks for using my link. By so doing, you will be supporting my work and showing appreciation for any information you were able to learn in this post that will help your brand thrive on social media.
Comments
Post a Comment