Alternative Sources For Your Traffic
Social media has played a great role in helping us market our brands and communicate with our audience. Although it plays an important role, it should not be the only way that brands and content creators gain new followers. Keep your social media strategy, but also incorporate alternative sources of traffic for your content as well as your brand. Here are five alternative sources for traffic to your website.
Search Engine Optimization
Search engines are a great source of additional traffic. If you have a query, chances are you go on a search engine to find answers. Search engines like google, bing, ask.com, and even Youtube can drive traffic to your websites and for your brand. You appear on search engines by creating relevant content to your niche as well as being mentioned on other websites and news sources.
Guest Posts
Creating content for other websites as a guest writer is a great way of driving traffic to your site. By being a guest writer, you introduce their audience to you and your brand and sometimes redirect them to your own platform. Even when they don't click on a link directing them to your site, they become aware of you and your brand and familiarity is one step closer to converting.
Referral Traffic Through Similar Websites
By creating a strong niche website with relevant content, you will find that similar niche websites will reference your work and add links to an article or content created by you. Organic referrals are a great way to drive traffic to your brand or website, and this is a reward for hard work refining your niche and creating relevant content on your topic of interest.
Display Ads
Display ads are a form of advertisement that display messages in audio, video, and images on websites. They appear in a banner format in different sizes from small to half-page banners. They tend to be placed at a distinct point of a website designated for ads.
The aim is to display an ad that will trigger users to click on the banner to access the content of an ad quickly. The targeted users are more likely to convert into customers and for that reason, they are paid ads, paid per click in most cases, and sometimes paid for impressions of users who get to see the display ad.
Email Marketing
Email marketing is an effective form of marketing that will drive traffic to your website or content. One of the reasons why e-mail marketing is so effective is the method that was used to collect the email addresses of users. If these e-mail addresses are submitted by the user for occasional marketing, then they are more likely to open the e-mails sent to see new products and updates on services.
Especially since you can also collect with their email addresses crucial information such as the name of the user, their pronouns, and the reason the email address was obtained. Was it during checkout as they bought a product on your website? Did the user give their email address in order to get a free download of an e-book? This vital information can give you insight on how to convert the e-mail user, by offering them exactly what would interest them and is an easy way to drive traffic to your website.
With social media accounts being hacked or even deleted by platforms. It is important to rely on different methods to drive traffic to your site and stay in touch with a new and existing target audience. Which of these methods of driving traffic to your websites do you use as an alternative source of traffic to your site?
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