All About Backlinks

 Everything You Need To Know About Backlinks

Backlinks have remained google's most effective ranking factor since the early days of Search Engine Optimization (SEO). Your knowledge of backlinks will determine how successful your online store, blog, or website does.

A backlink is basically, an incoming hyperlink from one webpage to another website. Backlinks are also referred to as inbound links because they represent another website's traffic coming to your site. The quality and quantity of backlinks can help you rank higher on search engines such as Google and Bing.

Why Backlinks Are Important

• Helps Search engines determine which websites should rank highest for any given search online.
• Can help generate more traffic from referred visitors.
• Backlinks can help search engines discover your page faster.
• Backlinks can be seen as references that determine the relevance of your site to the given visitors. The more references you have the more validity it gives your website or blog article.

What Makes A Good Backlink

A good backlink gives topic relevance. Search engines look at how many times a backlink gets clicked to determine its relevance to a query. The more times it gets clicked the more relevant it appears to be.

A good backlink has great authority. This refers to the quality and quantity of backlinks from referring websites and web pages. Search engines have page ranks using data such as domain popularity and the overall strength of a web page's popularity. For example, news websites will probably rank higher than gossip blogs for credibility of reporting a world leader's death.

How To Check For Backlinks To Any Website

Google Search Console (free)

Ahrefs' backlink chepvpc (free backlink checker)

Majestic (Paid)

Monitor backlinks (free trial)

How To Get More Backlinks

Earn them: Natural organic growth links to your page.

Create them.  Add links pointing back to your site. Search engines. Social Media and word of mouth. You can do these using forums, directories, blog comments, etc.

Build them. Done by reaching out to site owners, editors, or webmasters and ask them to link to your page.

This is a quick summary of backlinks, what they are, how they are used, and how to get more of them. Do you feel like you have a better understanding of backlinks? If so, share with our community of African freelancers how you intend on using backlinks for your website.

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