Digital Marketing Gigs For Freelancers

 5 Ways African Freelancer Can Monetize on Digital Marketing

Digital marketing is basically internet marketing. It is the use of online-based approaches to promote goods and services to customers. These promotional approaches are usually directed to;

• Search engines
• Social media platforms
• Email blasts
• Websites
• Videos

There is a huge opportunity for African freelancers to help brands and companies use these mediums to market their goods and services. Here are ways you can make money in digital marketing.

Creating Social Media Posts

You can create social media post gigs for clients who want to strategize their social media timeline. Infographics, memes, video clips, and sales promotions are a common way to make money online by creating social media posts customized for each brand. You can break it down for 10 days, 30 days, or even longer. Create engaging, relevant social media posts as a gig, and many brands and online companies will pay you for it.

Online Ad Strategist

You can create google ads, ads on search engines, and ads on social media for clients. The world of online ads is a confusing, time-consuming yet completely essential part of operating an online business. You can improve your skills in social media management by using google. Google digital garage is an online course by google that trains in digital marketing. You can receive certification for Digital Marketing completely free. This will give you the skills you need to deliver great online Ads strategies. There are also useful sites such as Ad Box, that will show you high-performing ad examples that you can use as templates to find success in your online ads.

Refining Target Market

Sometimes brands start out with a vague idea of what their target market looks like. A target market is a particular group of consumers at which a product or service is aimed. These people exhibit similar characteristics, have the same values, and share certain demographics. A good example of this is Tea drinkers versus coffee drinkers. These are completely different target groups, and even among the coffee drinkers, there are those that drink instant coffee versus those that buy whole beans and grind them each time they make a cup of coffee. A target market is very specific, and getting it right will determine better results while marketing to a group of people online. You can help brands find their target market.

Brand Identity

Just like matching your curtains to your furniture, it is very important to have a cohesive brand identity. A brand identity is an imagery, colors, and symbols used in a company's website, apps, and social media pages. You can create brand identity that will help them in creating logos, banners, posters, and images that they will use as a guide in their online presence. Websites such as Canva make it easier for us to create illustrations, graphics, and images that a brand can use to refine its brand identity online.

Sales Funnels

A sales funnel is the journey that the customer goes through in order to purchase goods or services from a company. Each step of the funnel takes the buyer one step closer to making a purchase. A well-planned sales funnel will define the actions a business needs to take to push prospective clients to the next step. You can create a sales funnel from search engines or social media ads and guide people from seeing the marketing online to a landing page on a website that shows product descriptions and guide them to buy from your client. Sales funnels are complicated and effective and this is why brands will hire you to create e-mail capturing, landing pages, and other means used in sales funnels.

These are five easy ways to make money using digital marketing. There are free certifications and great templates you can use for success with this gig on Fiverr. You can also create a Fiverr seller account to offer your services online.

What are some good resources you use for digital marketing? Comment below and share with our community of African freelancers.

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Upgrade Your Skills For Success Online

 

Tech Gigs For Cyber Security

 5 Ways African Techies Can Make Money In Cyber Security

Cyber security concerns are affecting African government websites, Parastatals, and companies that operate online. Over the past couple of years, hackers have disrupted online platforms used by Africans including websites run by African governments to renew documents and offer services to their citizens. There is a huge need for cyberspace used by these entities to be safe for them as well as their users. African tech professionals can use this as an opportunity to earn money in cyber security. 

Security Auditor

Independent cyber security experts are very valuable for companies that need to boost their website security. With high-risk transactions being done online such as banking and renewing documents, it is important that the website be safe for its clients and users of the website. As a security auditor, you could look for weak points that could be vulnerable to attacks on the website and recommend possible solutions.

Construct Instructional Courses

Constructing instructional courses is a simple way to break into the cyber security industry. Computer science experts and those skilled in cyber security knowledge can create courses that can help pass down the knowledge to others operating their businesses online. This can be especially helpful to smaller companies that do not have cyber security team within their company. You can provide for sale courses on specific topics online that can be used when needed. This can provide continual passive income for you.

Consultant

An independent cyber security consultant can be useful to a company trying to plan its online presence. As a consultant, you can offer valuable advice on how to set up a company's online presence from the website, databases, servers, and even social media presence. You can also perform assessment tests and offer your expertise in how cyber security can be boosted.

Create Cybersecurity Apps

A sure way to serve a large population with cyber security needs in Africa is to create an application to solve a problem. Computer programmers and app developers could find a pain point in cybersecurity and create an app to resolve it. These apps can be used by a company to log in their employees in their systems. These apps can also do things like scanning their websites for bugs and detect robots used to log into their systems. Wherever there is a need an app can solve it and make you money.

Create Cyber Security Content

With a vast number of free platforms allowing you to create content for free, like blogger, Youtube, Facebook, and TickTock you can attract a large following if you create content that is valuable and relevant to your audience. Creating cyber security content is a great way to be a trusted reliable voice on a topic that can lead you to create apps, creating courses as well as public speaking gigs due to your expertise in the topic.

Most importantly we need to ensure that the online space is a safe place for Africans to do transactions, get information and buy and sell goods and services so that we can make money online and use the convenience of the internet.

How do you think we can make online spaces more safe? Comment below with our community of African freelancers.

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How To Make Money As A Coder

 In this video, we visit websites that hire coders online. We look at their requirements and the ability of African Coders to join.

We also look at creative ways of making money online as a coder by teaching and creating plugins ------------------------------------------------------------------------------------------------------- Links to websites 1. https://geektastic.com/ 2. https://www.hackerrank.com/ 3. https://www.hackerearth.com/ 4.https://www.topcoder.com/

5. https://codecanyon.net/ 6.http://www.tutor.com/ 7. https://www.classgap.com/en --------------------------------------------------------------------------------------- If you like this video, please give us a thumbs up so that we can keep making more content for online work, remote jobs, and working from home in Africa. Please also subscribe and press the notification bell to get notified of our new videos every week.

REVIEW: International Writing Gigs For Freedom With Writing

In this video, I bring to you current writing gigs from https://www.freedomwithwriting.com/ ------------------------------------------------------------------------------------------------- I explore the kinds of writing jobs available on this website. If you are a freelance writer or you want to start writing and getting paid gigs you will love this opportunity.

 

Best AdSense Alternatives For Blogger Traffic

How to Monetize Your Content With Alternative Advertising Platforms 

Google AdSense is a program through which publishers can earn money with their content. AdSense works by matching ads to your site based on your content and visitors. Google being the largest search engine becomes the default for most publishers, but there are alternatives that all publishers should consider.

Infolinks

This is a global advertising platform, offering ad solutions for both publishers and advertisers. Online advertisers utilize the Infolinks self-serve marketplace to customize their own campaigns.

Monumetric

Set up in 2012, this ad network provides bloggers with ad solutions that favor the website owner. Monumetric offers accurate reporting and performance data as well as a more custom experience for bloggers and their audience.

Media.net

This ad network is run by yahoo and bing. It allows you to monetize your content through the exclusive access demand from Yahoo and Bing. Media.net uses contextual ads to open up advertising search budgets worth billions of dollars. This format filters the user's intent via relevant search keywords resulting in finely targeted ads and much higher revenues as advertisers are willing to pay more for visitors with qualified intent.

Amazon Native Shopping Ads

This ad agency allows you to place ads in product article pages to automatically display relevant product recommendations from Amazon based on your page content and audience. Native shopping ads are stylishly designed and responsive types of ad units, that can be placed at the end of content to create a more compelling visitor experience as well as an organic shopping opportunity.

Evadav

They specialize in push notification ads to bring in revenue. Evadav guarantees the highest CR/CTR by matching the best offers with relevant audience boosting the efficiency of your ad campaigns. They also cut off any bots or suspicious activity providing only real users and live audiences for campaigns.

Have you used any of these AdSense alternatives? Which one would work best for your audience? Comment below and share with our community of African freelancers.

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5 Businesses You Can Start With Zero Investments

 How Anyone Can Start A Business With Zero Investment

Starting a business with zero investment is a great way of determining if a business is worth reinvesting funds into. A lot of fortune 500 companies were started with zero investment, as well as the wit and skills of their founders. Here are five businesses you can start TODAY with zero investments.

E-commerce Reseller

E-commerce sites are often free for e-commerce resellers to list their products, later charging for commission and other fees. If you have a supermarket or mall within walking distance from your home. You should go there and see what products you could resell online. Look through a group of products that interest you, the sky is the limit. If you have a new baby, maybe you have come to learn about products that are useful to new parents. If you love doing your hair and makeup, you may come to know trendy useful products that you could use to build a customer base online. List the products on the website add fees and commission to the price and wait until you get an order before you buy the products from the supermarket or mall to relist. You would be surprised at how many products you can resell online for a profit.

Build Websites

Even without software design skills required to build websites, you can use website building platforms that are easy to use. These drag and drop website builders allow you to simply change different aspects of a website by adding and removing features. They even have pre-set templates that can be used by just changing the name and images to reflect the brand or company of the user. You can market yourself as a website builder and use the free trial period in order to create websites for your clients. Mark up the registration required by the website builder and also have an option to charge your client for weekly or monthly changes as needed. This website-building business will cost you zero to set up but can give you great financial rewards as recurring income.

Dropshipping

This is a form of retail business, where the seller accepts customers' orders online or in person without keeping the stock and fulfilling customers' orders directly with the manufacturer or distributor. The distributor will then deliver the goods to the customer. The drop shipper considers the cost of the goods, and delivery costs and marks up the price of the goods to make their profit. Once orders come in the seller will use the customers' payments to repay the distributors who will ship and deliver items to the buyer.

Travel Agency Business

Travel agencies usually arrange travel for their clients. This can be the purchase of flights, accommodation, tours, admission fees, and more. The easiest way to get started with this kind of business is to create custom travel arrangements for your clients. This can be done by calling or even emailing hotels, museums, beach clubs, or any activities your guests would be interested in. Finding their rates, negotiating lower rates, and reselling to your customers. You can also approach local restaurants or clubs and negotiate a rate for all the guests you bring to their establishment. This method is especially effective if you live in a high tourist country.

Vlogging

Vlogging is documenting experiences in video form and uploading them as content to help your audience experience a different place or navigate an experience through your eyes. With platforms like Youtube, Facebook, Instagram, and TickTock, monetizing short and long video content. You could record content online and post on these platforms completely free. This can be very rewarding if you find your target market and speak to them directly. Read how to rank on search engines, to make sure your content gets seen by as many people as are interested in your topic.

Have you ever started any of these businesses? What was your experience? Share in the comments below with our community of African freelancers.

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