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A Step-By Step Guide To Email Marketing You have ammased an email list legally and with consent from your followers, and you want to monetize your email list or consistently run a successful newsletter to your group. It's always helpful to remember that your email list is your communication line to your audience. Email marketing is extremely succesful to paid ads. According to an article on MailerLite , each $1 spent on email marketing has a return on investment of about $36. No matter how large your audience is on social media or how famous you are in real life. You need to be able to communicate directly with your audience and keep that trust and communication going. Here are some key guidelines you can use to run a successful email marketing campaign. 1. Consent You have to acquire your email list with the consent of your audience. If you acquire the emails on the dark web or through deception, fewer emails will be opened and sent to the spam folder. If you build a conne...