How To Drive Traffic To Your Site Without Social Media

Alternative Sources For Your Traffic

Social media has played a great role in helping us market our brands and communicate with our audience. Although it plays an important role, it should not be the only way that brands and content creators gain new followers. Keep your social media strategy, but also incorporate alternative sources of traffic for your content as well as your brand. Here are five alternative sources for traffic to your website.

Search Engine Optimization

Search engines are a great source of additional traffic. If you have a query, chances are you go on a search engine to find answers. Search engines like google, bing, ask.com, and even Youtube can drive traffic to your websites and for your brand. You appear on search engines by creating relevant content to your niche as well as being mentioned on other websites and news sources.

Guest Posts

Creating content for other websites as a guest writer is a great way of driving traffic to your site. By being a guest writer, you introduce their audience to you and your brand and sometimes redirect them to your own platform. Even when they don't click on a link directing them to your site, they become aware of you and your brand and familiarity is one step closer to converting.

Referral Traffic Through Similar Websites

By creating a strong niche website with relevant content, you will find that similar niche websites will reference your work and add links to an article or content created by you. Organic referrals are a great way to drive traffic to your brand or website, and this is a reward for hard work refining your niche and creating relevant content on your topic of interest.

Display Ads

Display ads are a form of advertisement that display messages in audio, video, and images on websites. They appear in a banner format in different sizes from small to half-page banners. They tend to be placed at a distinct point of a website designated for ads. 

The aim is to display an ad that will trigger users to click on the banner to access the content of an ad quickly. The targeted users are more likely to convert into customers and for that reason, they are paid ads, paid per click in most cases, and sometimes paid for impressions of users who get to see the display ad.

Email Marketing

Email marketing is an effective form of marketing that will drive traffic to your website or content. One of the reasons why e-mail marketing is so effective is the method that was used to collect the email addresses of users. If these e-mail addresses are submitted by the user for occasional marketing, then they are more likely to open the e-mails sent to see new products and updates on services. 

Especially since you can also collect with their email addresses crucial information such as the name of the user, their pronouns, and the reason the email address was obtained. Was it during checkout as they bought a product on your website? Did the user give their email address in order to get a free download of an e-book? This vital information can give you insight on how to convert the e-mail user, by offering them exactly what would interest them and is an easy way to drive traffic to your website.

With social media accounts being hacked or even deleted by platforms. It is important to rely on different methods to drive traffic to your site and stay in touch with a new and existing target audience. Which of these methods of driving traffic to your websites do you use as an alternative source of traffic to your site? 

Comment below and share with our community of African freelancers.

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High Earning Jobs You Can Teach Yourself Online

High Earning Jobs That Africans Can Learn Online

One of the best things that the internet has brought to our modern world, is the removal of gatekeepers such as institutions of higher learning and certifications that were a requirement to work in certain fields. 

If you are tired of getting undervalued and underpaid, it's not too late to learn new skills that will allow you to earn a higher income online. The best thing about these skills is they will give you the ability to work remotely from anywhere in the world, and you can learn these skills from home all by yourself. 

IOS App Developer

IOS is an operating system used in Apple devices. If the thought of building iPhone and Ipad apps is exciting to you, it can be one of the fastest ways of making a six-figure income. Although it can be difficult, it is easier for those who lean more tech-savvy. It also helps that there is a free registration IOS development course on Coursera by The University of Toronto. It will take 5 months to complete with a pace of 2 hours per week. You can also use free resources specific to African scholars such as ALXafrica and use some free instruction to master the basics.

User Experience Designer

User experience determines how the customer uses a product or service. How it looks and feels through their eyes and any points of improvement that can be applied for a better experience for the consumer. In a world of options, you never want to hear about a problem with your product from your customer. You want to pre-empt any unpleasant experiences for your customer as much as possible. 

User experience designers turn applications into something that people like and want to use. They can look at your website or app and optimize applications, improve ease and explore approaches to solve user problems.

Google offers a UX Design professional certificate on Coursera. It takes 6 months at a pace of 10 hours per week.

Digital Marketer

Digital marketers are becoming a vital part of online success. A digital marketer is responsible for developing and implementing strategies that promote a product online. They manage various social media channels, website content, email marketing, and online ads.

You can learn to be a digital marketer by mastering these aspects for clients by taking courses online and even learning from free courses on Youtube. Start with learning how to create content. How to present information online by using graphic design tools and then learning to market the content through free avenues and paid ads on search engines and social media channels.

Cybersecurity

More personal, government, and corporate data are being stored on the cloud. A huge industry in cyber security is developing to protect this data from hackers. Cyber security specialists are responsible for discovering vulnerabilities and risks in networks, software systems, and data centers.

You can be a Certified Information Security Manager by taking an online class. This role gives you expertise in information security governance. Incident Management and risk management as well as program management and development.

Google, Amazon, and IBM offer cybersecurity courses online.

Blockchain Developer

Blockchain is defined as a ledger of decentralized data that is securely shared. A blockchain developer enables secure digital transactions by creating systems to record and store blockchain data in a way that prevents changes or hacks. They design blockchain technologies, develop app features and maintain client and server applications.

There is a blockchain basics course for free offered by great learning. 

These are high-earning jobs that you can learn from home in the next couple of months. Do you currently hold any of these skills? Which one are you most interested in learning? Comment below and share with our community of African freelancers.

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How To Use Your Competitors To Fuel Your Success

 How Your Competition Can Lead To Your Success Online

It is easy to feel like an underdog when starting your business. You are the new kid on the block, the new product on the virtual shelf. You have no experience, no legitimacy. No matter what field, there are thousands of companies catering to that industry. There is also going to be, a big shiny competitor that seems to have it all together. Don't be intimidated! I'll show you how to use your competition as fuel for your company's success. 

Average Market Price

When deciding to launch a product it is important to understand the average market price for your product. You should know the average market price even before beginning production or shopping for raw materials. When you decide to venture into production, branding, and shipping, your product price should be way below the average market price in order to make a profit.

 If your market price is projected to be above the current market price, you must justify it to the consumer by increasing the quality of materials used or making it desirable by offering it to exclusive high-end customers. You can also go above the average market price by making the product customizable to each customer or to a customer base that will be willing to pay more for this product. This is how you use your competitors to determine the market price that will do well in the market.

Find A Target Market

You could look at your competition to determine the target market that is currently being served and the niche groups that are underserved in any industry. You never want to serve the same target audience as your competition. Your company will thrive when you find an underserved group within a community and cater specifically to them.

A good example of this is the sock industry, we all wore socks that were generic, basic, and cheap. Until the evolution into customizable socks. People now can wear socks with their names, their pets, and choose the colors they want. This is a more specific niche of consumers that are happy to pay more for socks with the face of their puppy.

Consumer Needs

In my country, we have a huge bank with ATMs nationwide and branches on every corner of every street. It's easy to open an account with them because they are everywhere, however, once you have an account, you get to know how unprofessional their staff is, and how difficult it is to get any issue resolved because of backlog.

If you observe this in any industry, you have very valuable insight that can propel your brand new company to success. Observe large, medium, and small businesses in your industry and look to find where consumer needs are begging to be met. Provide a solution to customer needs and you are as good as gold.

These are simple ways in which you can use your competition to fuel your success. Which one of these do you plan on using to propel your new company to success? Comment below and share with our community of African freelancers and founders.

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Creating Content That Converts

 5 Tips For Creating Content That Converts

With an increasing number of platforms where creators can publish their content in the form of videos, photos, or the written word. It is amazing how difficult it can be to create content that converts. It may be free to publish your content but it isn't always easy to show up at the forefront of your target audience. 

The quality of your content may not be as effective if it is not relevant to your audience. I will give you tips for creating content that converts

User Intent

Every online query leads to an online search. It is important you know how the user intends on using the content. Is it for their own knowledge or research for more professional use? Such as work reports or course assignments? Are they using the content to pass time or to get entertained? Knowing the user intent can help you create content that converts more users.

Keyword List

A keyword is a word that acts as the key to a cipher. It is a word of great significance to its user pertaining to their search for answers. These are the words that people think about and in turn type into search engines to find what they are looking for. 

Your content serves a target market that has the same need and seeks answers for it. Know the words most relevant to your target audience and use them to create content that converts more followers.

Solve A Problem

Know what your audience is trying to solve and solve their problem for them. What condition is your user in, and how urgently are they trying to solve it? Know how urgently the issue needs to be solved and deliver a solution that solves the issue in the relevant and appropriate time frame.

Read The Tone Of The Room

A target audience could determine the tone that you take when trying to address them. You cannot address an Afrobeats audience with Rhumba terminology. You cannot address Bankers like they are Doctors. Each of these fields has jargon or special words of expression that are common in communication. Also knowing if it is necessary to be more casual versus more intellectual or professional could be the difference needed in creating content that converts people that come across your content.

Be The Voice Of Authority

Often times if you focus on producing relevant, consistent content for your community, you can begin to be seen as a voice of authority on the topic. When users return to your platform whenever they seek a solution that is common in your target audience, they will automatically start seeing you as an authority voice that they refer others to.

With great power comes great responsibility, at this level, you will also need to ensure that your voice represents the majority of your target group by being accurate and well researched with examples and scenarios.

This is how to create content that converts. What content do you currently create? Share your link below and share your target audience with our community of African freelancers.

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Free Ways To Get Traffic For Your Content in 2022

5 Ways To Get Free Traffic To Your Website 

Social media

Social media apps are interactive digital channels that create and share information often among friend groups and families. There are also groups that are built around hobbies, interests, and values. Most people will log into their social media accounts every day looking for information, products, and services. By manually searching these queries you can direct users to your website, blog, or videos and generate free traffic.

Reddit

Reddit is a network of communities where individuals can delve into their interests, hobbies, and passions. There is a community for every niche, topic, or fandom. By knowing your target audience you can use their interest and hobbies and connect with them and redirect them to your website. You can also join these communities in order to understand the content that is valuable and relevant to a target group in order to create more relevant content and generate organic free traffic.

Quora

Quora is a question and answer website where people go to find information. Since it's an organic website where the users ask and answer each other's questions, you could insert yourself in this equation and use it to redirect users to your website, blog, or Youtube video to get the answers they seek. By actively answering user questions and good questions that generate responses, you can direct these communities to your website as free traffic.

Simple Traffic

This is a website that promises to send real visitors to your website or affiliate link. They offer a 5-day free trial and then after that offer payment plans from $15 to $400 depending on how many visitors you want. You can use this to lead traffic to your Youtube Videos, referral links, website, or blog. Simple traffic has an excessive amount of traffic that comes to their website that they categorize. If a visitor matches your targeting they will direct them to your site. You can start out with Simple traffic's free trial to see if they deliver before deciding to get the paid subscription.

Sigma Traffic

This is an affiliate service that resells traffic from vendors both paid and free accounts with website traffic. Every user can count on a free account for an unrestricted period. If more traffic is needed then users pay for it. This is how they can offer free traffic. Sigma traffic offers 6000 page views per month and other services with their plans.

These are easy free ways to direct traffic to your website. Which ones do you plan to use? Comment in the section below with our community of African freelancers.

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Creating A Brand Identity

 How To Create A Brand Identity From Start To Finish

Brand identity is the visible element of a brand. These aspects include color, design, and logo that identify and distinguish the brand in the eyes of the consumer.

Brand Strategy And Creative Direction

This is how a brand intends on building rapport and favorability in the market. There are four brand strategies;

• Line extension. Creating additional products in response to consumer needs.
• Brand Extension. Introduction of a new brand in a market, after consolidating in a related field.
• New brand strategy. When a firm creates a new brand to go with a new product.
• Fight brand strategy. This is the placement of a new brand or sub-brand in a higher or lower price point to capture a new market segment.

Logo Exploration And Design

A good logo should instantly be recognizable to the consumer, by being simple, unique, appropriate, and memorable. It should convey clearly a company's goal and why the brand exists. A good logo should also be able to exist in different sizes and be applied to different products, packaging, and signage.

Brand Elements And Assets

Brand assets are elements such as color scheme, specific font, or ad jingle that help to identify a certain brand. These only become assets once customers associate them with a brand. These brand elements serve a specific purpose to a brand;

• Unique to the brand
• Purpose-driven for the brand.
• Knows its target market
• Stays on-brand at all times
• Authentic to the brand
• Thick-skinned as a way to protect the brand

Brand Inaction

Brands must decide even before any incidents, where they will take action or where they will choose inaction. A brand should not respond to every opposition, query, or instance that occurs. For example, a bank robber may choose to wear a Nike jersey while robbing a bank and get caught. The press will blast images of a bank robber wearing a Nike logo jersey. This kind of instance requires brand inaction, by not responding to such incidences. Based on the product or service offered a brand can expect its name and image to get caught up in a way that disparages the brand name and brand inaction will be the most logical way to respond.

Presenting The Branding

Time requires that brands present themselves to the consumer in a way that is appropriate for societal norms that come with the changing of eras. A brand must be adaptable in order to survive the test of time. This could include changing the shade identified as their brand color from lighter to darker blue. Changing fonts to appear more modern yet true to its identity. Constantly tweaking aspects of the brand identity in order to remain relevant to the times.

This is how to create a brand identity from start to finish. Have you worked on a brand identity before? Was it for your company or a client? Comment in the section below and share with our community of African freelancers.

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