Multi-Channel Marketing And AI Tools For Your Brand
Multi-channel marketing uses multiple channels such as websites, email, social media, and physical store locations to reach and engage the customer base. According to marketing evolutions, it uses many distribution and promotional channels into a single unified strategy to attract customers. This strategy will give your brand:
- expanded reach to new customers.
- Increased engagement with bigger audiences.
- The ability to reach your customer at their preferred platform.
The goal is to be on your customers' minds when they do decide to shop and buy products in your niche. You will meet your customers on their preferred social media platform. Your target customer would have read an article about the benefits of your product and why it's the best in its class. Your ideal customer will see their favorite influencers use it in a vlog. By the time they are shopping online or in stores, they remember your brand and know that they should buy it. You can attract potential customers with pop-up ads, engage with your customer base on social media, and retain your customers using web push notifications like customer subscription forms, all on Sendpulse.
Although multi-channel marketing can seem intimidating, you can make it easier by setting a goal for your marketing campaign. Do you want brand awareness? In-store visitors? Do you want to promote a seasonal sale? You should also define your ideal customer. Who are you trying to reach with your marketing campaign? Knowing your customer will help you identify the most ideal marketing tool to use to meet your goal. Marketing in this generation also requires that you tailor your message so that it speaks directly to each customer at whichever stage of the buying process or purpose your product would serve for your target segmented audience.
Let's look at the tools Sendpulse offers for your multi-channel marketing campaign.
Email Campaign Tools
Sendpulse offers subscription forms to help you collect emails from your potential customers.
Free email templates on the sendpulse drag-and-drop email campaign builder.
You will be able to segment your email list to ensure you send potential customers a personalized email and to segment them into similar groups, like gender, age, or a group that signed up for a discount code, and more.
You will also be able to bulk import your contacts from another service.
Your email list will be verified for accuracy to avoid bounced emails from your campaign.
You will also give your subscribers the option to reduce the frequency of emails or unsubscribe from email lists.
You will be able to analyze the response of your email campaigns, and learn from tactics that work and those that fail to capture your customers' attention.
Sendpulse ensures you reach users with timely, personalized campaigns triggered by key events.
Get started with Sendpulse email marketing tools.
Automation 360
This is the Sendpulse sales automation feature that helps you increase your sales pipeline with little to no employee involvement. Automation 360 is triggered by a certain event or date. A customer relationship management deal is created when an email is added to your mailing list. Your new contact will receive a welcome email, engaging content, abandoned cart email reminder, order confirmation, delivery confirmation, etc. Automation 360 helps you manage eight marketing channels, such as email, SMS, and your social media platforms. You will also get web push notification, which is a browser-based notification system that allows websites to send users timely opt-in messages on their desktop or mobile devices, even when the user isn't actively browsing the site.
This amazing feature allows you to automate every stage of your sales journey from introducing your customers to your brand, handling objections, recovering abandoned carts, providing customer support, and encouraging repeat buying. Since this is set once and automated it will save you a lot of time and laborious work.
Explore more about the Sendpulse automation 360 feature.
Sending Transactional Emails
Transactional email campaigns are automated messages sent in response to your potential customers' actions. For example, subscribing, signing up, resetting a password, or completing a purchase. You will set up your template once, and Sendpulse will automatically send the right message at the appropriate time.
They send emails via SMTP, Which is a simple message transfer protocol.
They send emails via API, which is an application programming interface.
You will be able to create custom templates with the Sendpulse drag-and-drop builder.
Track your transactional email performance and measure metrics regularly.
See all the features that come with the Sendpulse transactional email feature.
SMS Campaigns
Sendpulse offers bulk SMS campaign services. SMS is a great form of communication with readers opening and reading about 90% of messages within 3 to 5 seconds of receiving them. This is why SMS marketing is really worth incorporating in your multi-channel marketing strategy.
Sendpulse allows you sendouts to thousands of operators in over 200 countries.
You will have access to free subscription forms.
Unsubscribe options and tracking URLs
Sendpulse will also create bespoke bulk SMS campaigns for your brand.
Start sending bulk SMS campaigns on Sendpulse.
Webpush Notifications
Push notifications are messages from a website that are received on your browser. They notify users about updates, sales, or new content on the website. They are popular because they find the customer even as they browse on another website. They keep the user updated and allow for the user to easily subscribe to content.
Web push notifications on Sendpulse are available on the biggest browsers, that is, Chrome, Explorer, Opera, and Firefox. They are available for desktop and mobile devices.
You will also be able to choose the look of the subscription request and the time at which you want the user to receive it. For example, 3 seconds after a user opens your website, or after a user clicks on a link or button on your website.
Sendpulse offers automation for your push notifications, allowing you to create a flow after a user subscribes to your list.
You will also be able to segment your users by their specific details, allowing for more relevant notifications.
Sendpulse also offers A/B testing, allowing you to test different versions in order to understand the format that works best for your users.
Learn more about Web push notification for your next multi-channel marketing campaign on Sendpulse.
Live Chat and Bot Chats
Sendpulse offers Live chat features for your website that respond to your customers in a conversation style, answering their questions and responding to their requests in real time. Their Live chats can be curated to start conversations triggered by the user's action and behavior.
You will be able to curate the live chats format, style, and color to match your brand's image.
You will also have access to the chat history of each client, allowing you to refer to previous conversations to resolve any issues.
Live chats can be integrated with chatbots to automate communication with clients.
Specific chatbots for each social media platform, like Facebook chatbots, Instagram chatbots, WhatsApp chatbots, Telegram Chatbots, and Viper chatbots.
Payments will be accepted right in the Live chat, prompting customers to finish a transaction.
Your Chatbot will be self-sufficient with an AI assistant. The benefit of Integrating AI assistant is that it elevates the quality of communication. AI assistant can understand context, read emotions, save customer-provided data, and handle workflow to achieve the goal without the intervention of humans.
Give your website users the best support using Sendpulse Live chat and Bot Chats features.
Landing Page Builder
Sendpulse offers websites, landing pages, and online stores using its website builder. With their landing page builder, you will be able to integrate payment methods in your landing pages, websites, and online stores. Web forms for registration and subscription will be integrated into your websites. The drag and drop feature in the page builder will help you customize the website to your brand without any programming skills.
In addition to text and visual elements, you can add registrations, payment methods, enrollment forms, countdown timers, calendars, social media integrations, and more. You will also be able to customize your 404 page so that it retains customers when they encounter pages with broken links or pages which no longer exist.
Your website will be adaptive and give you editing elements and design for mobile and desktop devices. Your website will also have multi-channel subscription forms, allowing your customers to communicate with you through email, SMS, or chatbots.
Sendpulse website builder will integrate smart pop-ups for your website. With more than 140 free pop-up templates, you will have options like floating pop-up and video pop-up. Gamification options that boost engagement and promote new products in a fun creative way.
OpenAI and ChatGPT integrate seamlessly with the Sendpulse website builder, allowing you to translate and improve written copy across your website as well as generate relevant content.
You will also be able to view how your website appears in search engines and social media. Track your page visitors and view their behavior while on your website. Integrate Google Analytics and migrate subscriptions, registrations to Google Analytics and Facebook pixel.
Sendpulse offers a free domain for a year. Learn about how to redeem this and more on the Sendpulse website builder integrated with high-powered marketing tools.
CRM System
CRM is the customer relationship management system. Sendpulse allows you to seamlessly manage all communication channels, contacts, inquiries, documents, and sales data in one place.
They offer a communication panel for omnichannel interactions.
You will be able to process customer inquiries from all possible sources, including social media, live chats, forms, pop-ups, and more in the Sendpulse CRM system.
Streamline your sales pipeline using automation to engage potential customers and move them down the sales pipeline without involving additional employees.
Manage client communications across platforms, including social media platforms and live chats. Start conversations, follow up with subscribers, and leverage chatbots for automated response reminders, campaigns, and upselling opportunities.
Sendpulse enables you to make calls and SMS messages on their CRM systems. After the interaction, add notes and trigger chatbot flows without switching tabs.
The Sendpulse CRM system allows you to invite and add team members. You can delegate tasks, assign team members, and track customer progress in your pipeline.
The Sendpulse CRM system allows you to create invoices, contracts, and agreements. Update your documents with relevant information like customer contact details, order number, price, and delivery address. You will also be able to assemble documents and forms and send them directly to your customers or business partners.
You can also connect your emails directly to the Sendpulse CRM system to manage emails in one place. Link your customers' emails to their deals, contacts, and to-do tasks assigned.
You will be able to analyze your daily workflow on the Sendpulse CRM system, monitoring your team's performance. Sales volumes, transaction amounts, and individual work performance statistics can also be monitored.
Your customers' details will all be stored in the CRM system and you will have the ability to create new customer accounts and insert specific information about interactions. You will be able to add the stage on the sales cycle that each customer is on in order to trigger email sequences to help them move down the sales funnel.
The Sendpulse CRM system enables you to align marketing and sales capabilities to take your business to the next level, empower your team, and interact with your customers across multiple communication channels. Learn more about the Sendpulse CRM system.
Sendpulse Pricing
*This price list is as of September 2025. Please click on Sendpulse for updated pricing.
You can sign up on Sendpulse for free with no credit card required.
The billing cycle for a paid account is Yearly (at 20% discount), 6 months (10% discount), and Monthly.
The Lite package is $15/month for 1 user
The Basic plan is $46/month for up to 10 users
The Standard plan is $135/month for up to 20 team members
The Pro plan is $205/month for up to 50 team members
The Enterprise plan is $327/month for up to 100 team members
Sendpulse also gives you the option to add team members to your plan for $9 per month.
To understand the features and capabilities in each plan, please see the Sendpulse pricing page to see which plan best suits your organization.
Sendpulse has given me an affiliate link to share with my readers. If you use my link to sign up for a paid account, you will get an additional $20 discount, and I will get a commission, so THANK YOU for using my link. I hope the information in this article will help you incorporate multi-channel marketing in your next marketing campaign to reach a wider audience and take your business to the next level.
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