How Africans With Large Followings On Instagram Can Make Money
If you have an Instagram page with a large following, you can make money through affiliate marketing on Instagram. Out of the entire population of Africans 1.216 billion people, 15% of Africans are online. This is a huge market. Most Africans using social media are an average of 20 to 40 years. Brands have decided to tap into the power of Instagram to reach this population.
If you are a young African on Instagram with a following of 2k, 5k 10k, or more you can make money from your following online. Brands are finding that smaller micro-influencers with 2k or 5k organic followers may be more effective in marketing to their audience because these micro-influencers have more direct engagement with their audience.
Affiliates by Niche
Look at your content and ask yourself why your audience flocks to you. Is it for your vegan lifestyle or baby-filled content? Do they like your tech-savvy content or the fashion events you often attend? This is your niche. If they like you for baby picture content, search online for affiliate links for baby brands. If they love you for discount shopping tips, search online for affiliate links for coupons and savings on shopping. Give them links to the topics that they are already interested in. You would be surprised how many of your followers will use the links you recommend and make you money simply by recommendation.
The Brands You Love
If there are stores you frequent, coffee shops you like to hang out at, or local ride-sharing apps you like to use. Make posts while at these locations in a natural way to your audience. Tell your followers why you frequent that restaurant, take a picture or a short video and tag the brand. When you decide to approach the brand, you can show them how engaged your audience is with your post and encourage them to be a sponsor by giving them rates for posts, reels, or live sessions which focus solely on their brand. Most brands are looking for local influencers to work with and will gladly take you up on it. Some will not, and that's just fine. They may still invite you to their events and send you free swag. Keep approaching brands that you have a natural love for and eventually, you will build an impressive roster of consistent paying clients who will turn to you when they have a brand campaign they want on Instagram.
Are you on Instagram? Who follows you and why? Comment on your target audience in the comment section below and let us know what you would promote on your page.
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